How to succeed on Instagram

Some of you may know that I run my own digital marketing company (Kry Marketing) based in Oslo, Norway. My profession is basically social media combined with digital marketing, and I’m extremely lucky to be able to do what I love for a living. So I think it’s time to give you some of my best professional tips for succeeding with your Instagram account!

I started using my Instagram in July 2014, and at the moment 214 000 horse loving people from all over the planet are following our journey. That’s an incredible amount of people! How did I get to the point where I am able to share my philosophy and everyday moments with Batman-fans from all over the world? With these simple tips, you can make your Instagram better.

1. Stay positive, but be real
It’s important to focus on the brighter side of life, but nothing in life is perfect. Be honest, but don’t drown yourself in negativity. A person with a positive spirit and attitude is more inspiring and fun to follow and interact with.

2. Find your own style
It’s easy to watch other success and try to copy them, but in the end, it’s much better to go your own way. Find your own style in your photos and captions, and make your Instagram account reflect you! A personal touch is more interesting, and others will remember you for a reason.

3. Post high quality photos
Instagram is all about photos. But you don’t need an expensive SLR camera to take great photos! It doesn’t matter what camera you use as long as your photos are bright, colorful and in ok quality. Keep your account gorgeous with making yourself a check list of what to post and what to leave on your computer. A Tumblr-quote photo every now and then is okay, but Instagram is mainly made for photographs.

4. Write interesting captions and engage your followers
A photo can say more than thousand words, but captions are great too. Let your followers get to know you with interesting captions about your thoughts, everyday moments or training tips! If you experience some serious lack of creativity, an inspiring quote will always save the day. An emoji or two is great, but remember: less is more. Your captions are also a great way to communicate with your followers! Ask them a question and talk with them in the comment area.

5. Interact with people
Instagram is a great tool for communication. Let it be a dialogue, and not a monologue. Remember to comments, follow others and be active! Searching around for new accounts to follow and leaving a kind word or two on your favorite photo is a nothing but positive. Find new friends from all over the world and share your experiences with others!

5. Update on a regular basis
Posting 10 photos in a row can be very annoying. Spread your photos through the day, and find the best times to post on. One in the morning, one in the afternoon and one in the evening is a great way of doing it if you post three times a day.

6. It can be too much filter
The standard Instagram filters can be great in some cases, but if you use one different filter every time, it can easily look a little bit messy after a while. Use a photo editing program before you upload instead to make it more personal.

7. Make a Google Drive or Dropbox account to move your photos from your computer to your phone
It’s many ways of moving your photos to your phone, but I recommend you to make a Dropbox or Google Drive account to store your photos and then download them from there.

8. Use hashtags to reach out to people who show interest in your photos
Hashtags can be a great way to reach out to the people who already show interest in your topics. Instead of making your caption messy with 30 hashtags, comment your hashtags below your photo instead. Use relevant hashtags only, tagging all your photos with “#love” is not always the best strategy.

Good luck! And remember, the number of followers and amount of likes per day is not important. Instagram are supposed to be fun, and it is NOT a contest about likes and followers. Although, I hope these tips will help you make your Instagram account even better in the future. Don’t forget to follow me @matildebrandt!


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